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相约星期六

A | AI摘要厦门“文旅直通车”走进宁夏闽宁镇，开展文化志愿服务与直播推介。

B |

An aerial view of Ningbo Petrochemical Economic and Technological Development Zone in East China's Zhejiang Province on August 19, 2026 Photo: Courtesy of Hu Xuejun
As night falls along China's East China Sea coast, rows of sprawling industrial facilities glow brightly under the dark sky. At Sinopec Ningbo Zhenhai Refining and Chemical Co., Ltd. (NZRCC) in East China's Zhejiang Province, a network of oil pipelines, towering distillation towers and neatly arranged oil storage tanks forms a futuristic "steel forest" outlined by lights and shadows.
On Chinese social media, this striking tableau has been embraced by younger generations as the essence of "cyberpunk-style hardcore romance." Amateur photographers and influencers have compiled detailed guides to the best viewing spots, complete with walking routes, camera angles, and even the optimal time to capture the scene, the so-called "blue hour," the period just before sunset.
Dozens of kilometers away, Ningbo-Zhoushan Port presents another stunning industrial scene. At this super port, which has ranked first globally in cargo throughput for 17 consecutive years, massive cargo ships anchor on the blue sea, stacked colorful shipping containers stretch along the shore, and giant quay cranes line up neatly. The dynamic interplay of mechanical operation lights and natural mountain and sea scenery creates a harmonious industrial beauty.
For years, heavy chemical plants and port infrastructure were associated in the public mind with noise, pollution, and a kind of forbidding remoteness - places to be avoided. Today, however, these industrial sites have transcended their purely functional roles, emerging as vivid windows through which ordinary people can observe China's new quality productive forces, and as a new narrative of coexistence between industry, ecology, and tourism.
An aerial view of the industrial facilities of Sinopec Ningbo Zhenhai Refining and Chemical Co., Ltd. on August 19, 2026 Photo: Courtesy of Hu Xuejun

An aerial view of the industrial facilities of Sinopec Ningbo Zhenhai Refining and Chemical Co., Ltd. on August 19, 2026 Photo: Courtesy of Hu Xuejun
From avoidance to admiration
"In the past, when people thought of heavy chemicals, their first associations were pollution and safety risks - they instinctively wanted to stay away. Now, young people willingly come close, take photos, and share images of refinery towers at night. That makes us deeply proud," Zhang Da, deputy general manager of NZRCC, told the Global Times.
Zhang emphasized that the facility's newfound "cyberpunk appeal" is not a gimmick created by lighting. Tens of thousands of tourists have now visited the outer perimeter of the plant. "Visitors can intuitively experience fresh air, a tidy environment and steadily operating production equipment. These unalterable real feelings are the core reason why industrial scenery has become a new urban landmark," he said. Modern industry, once distant to the public, has become visible, tangible and approachable.
A similar shift in public perception is taking place at Ningbo-Zhoushan Port. Netizens have spontaneously explored popular hiking trails on the mountains near the port. From elevated viewpoints, visitors can watch intelligent unmanned cranes operating with precise accuracy, alongside giant wind turbines spinning in the wind. Heavy industrial facilities blend seamlessly with lush mountains and clear waters, creating a perfect balance of motion and tranquility.
Chen Jia, a local resident, often comes to the coastline to overlook the port in his spare time and brings friends, including foreign visitors, to experience the scenery. "The efficient unmanned terminals, magnificent giant ships and harbor, and refreshing mountain-sea views have broken the cold stereotype of traditional industry. This is a unique romance made in China," he said.
Foreign visitors take a group photo at Ningbo-Zhoushan Port. Photo: Courtesy of Ningbo-Zhoushan Port

Foreign visitors take a group photo at Ningbo-Zhoushan Port. Photo: Courtesy of Ningbo-Zhoushan PortFrom photo shooting to industrial understanding
What gives these industrial landscapes their staying power is not the rush of a thousand camera clicks, but their genuine industrial strength and the invitation they extend to the public: to look beyond the spectacle and start asking how it all works.
"Industrial sites can become scenic spots through long-term safety and environmental governance, as well as sophisticated modern industrial management," Zhang noted. "Young people's interest in industrial landscapes is a great starting point. More importantly, we attempt to turn this temporary online attention into long-term public recognition, letting real industrial sites serve as a window for the public to learn about modern industrial systems."
NZRCC first made this understanding tangible in an unexpected place: a 15,000-square-meter woodland at the heart of the complex, where egrets have made their home. When pipeline plans originally called for cutting through the area, the company rerouted them to protect the birds' habitat. During breeding seasons, all nearby construction is suspended.
Today, the "Egret Garden" is equipped with a 24-hour livestream that has attracted over 200 million views online.
Beyond ecological progress, the company strives to translate obscure industrial jargon into everyday language for the public.
Through open houses and social media outreach, the public has come to learn that this forest of steel towers has developed key materials for artificial lung technology, produced separator films for new-energy vehicle batteries, and turned waste cooking oil into sustainable aviation fuel that now powers commercial flights.
What began as a casual appreciation of a nighttime spectacle has gradually deepened into a genuine understanding that this once-distant industry underpins much of daily life, from transportation and housing to health care and the transition to cleaner energy, making China's new quality productive forces more tangible and understandable, Zhang said.
Ningbo-Zhoushan Port has likewise carved out a path toward meaningful public engagement. It has hosted a wide range of public exchanges and educational programs while carefully designing popular science exhibition halls and outdoor viewing sites to engage visitors.
"Since its founding, a port has always been about openness and connection," Zhuge Xurong, director of the Cultural News Center at Ningbo Zhoushan Port Company Limited, told the Global Times. That openness, he said, extends beyond shipping routes to the exchange of ideas and knowledge between the port and the public.
Such open industrial scenes have become common across Ningbo's industrial parks, with bilingual science popularization activities bringing modern factories closer to the public. Online content creators frequently visit these industrial bases, unveiling the mysteries of Chinese manufacturing to wider audiences.
The trend stretches nationwide: intelligent heavy trucks in Lingang new area of the Shanghai free trade zone, drone manufacturing bases in Shenzhen, rail-transport industrial parks in Chengdu. Meanwhile, older industrial sites are being transformed into cultural and creative parks, preserving their historical textures while injecting modern vitality.
From awe to intimacy, from distance to engagement - this distinctly Chinese brand of industrial romance is reaching more people, being better understood, and continuing to evolve.
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C | 活动融合非遗交流与文艺展演，推广精品旅游线路，深化闽宁文旅协作，助力两地民心相通与产业富民。

D | 8月22日至23日，由厦门文旅打造的“文旅直通车”，来到宁夏银川闽宁镇，进行为期两天的文化志愿服务和文旅协作大直播。“直通车”把厦门非遗、艺术歌舞、厦门摄影图片展等带到了西北塞上，也通过直播镜头把闽宁镇的农文旅产品推介给厦门市民和世界游客。未来几天，“文旅直通车”还将走进我市对口帮扶的彭阳县、泾源县，活动将持续至26日。本次活动是厦门市文旅局落实闽宁对口协作部署的具体举措，也是厦门文化成果走进西北、深化两地民心相通的重要载体。“直通车”文旅融媒体直播采用“厦门演播厅+闽宁镇现场”“实地体验+引客带货”双模式，全景式呈现闽宁协作三十年来的发展成就与两地文化交融的生动图景。当“直通车”的直播镜头转至宁夏闽宁镇原隆村，第十四批援宁工作队闽宁镇工作组组长李臻卓向观众讲述闽宁镇的命名由来与发展变迁，并重点推介了闽宁镇“葡萄酒+文化旅游”融合发展模式，解读当地如何以葡萄种植为基础延伸出酒庄集群与文旅业态。闽宁两地非遗、旅游项目的互动交流是“直通车”一大亮点。厦门非遗代表性传承人与宁夏本土非遗从业者现场展示技艺，交流“非遗”从保护到运用，从文化符号展示到旅游产品开发的经验。

E | “直通车”在直播中，推广了厦旅国际、建发国旅、厦航国旅全新上架的“厦门—银川—固原”精品旅游线路产品，助推两地旅行机构联动拓展客源市场，推动产业协作走深走实。

F | “直通车”开进闽宁镇期间，两地专业文艺工作者与群众文艺爱好者还同台献艺，开展“闽宁文化大舞台”文艺展演。展演节目既汇集专业院团的精品创作，也包含群众自发参与的文艺项目，充分展现两地群众文化的蓬勃生机与文化交融的民心温度。市文旅局相关负责人表示，本次“直通车”融合了“文化交流惠民”与“引客协作富民”，是对协作历程的文化回望。厦门将开启两地文旅深化合作的全新模式，以厦门为平台，着力推广宁夏特别是我市对口协作的银川闽宁镇、固原市彭阳县、泾源县旅游新业态和新产品，发挥厦门作为“中国入境游十大城市”的优势，全力做好厦门至宁夏国际游客联程旅游。